The idea that the principle of "no arbitrage" can be used for developing pricing relations among assets dates back at least to the following insightful articles:
Black, F., and M. Scholes (1973). The Pricing of Options and Corporate Liabilities. Journal of Political Economy 81, 637-654.
Merton, R. (1973). Theory of Rational Option Pricing. Bell Journal of Economics and Management Science 4, 141-183.
Ross, S. (1978). A Simple Approach to Valuing Risky Streams. Journal of Business 3, 453-476.
Harrison, M., and D. Kreps (1979). Martingales and Arbitrage in Multiperiod Securities Markets. Journal of Economic Theory 20, 381-408.
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